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Published more: 2023-10-27 14:21 | SR - SVERIGES RADIO

Malmö eyes potential Eurovision goldmine

Malmö last hosted the Eurovision Song Contest in 2013.

Lyssna: Eurovision potential goldmine for Malmö

Liverpool City Council has said that hosting the 2023 Eurovision Song Contest gave the local economy a £55 million boost, alongside a host of other benefits.

That's around SEK 740 million, and representatives from Malmö, the host city for the 2024 contest, have been in Liverpool this week to learn lessons.

"We need to chase those numbers. I'm not sure we're going to get as good as them, but we have to aim," says Karin Karlsson, who's in charge of organising the event for Malmö municipality.

 
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