Stockholm City's Eurovision project manager Jesper Ackinger in front of the Globen arena. Photo: Ulla Engberg/SR

Lyssna: "The effect will last 5-10 years"

Spending to the tune of SEK 100 million, Stockholm City council is doing what it can to grab the attention of the world during next week's Eurovision Song Contest, which will be seen by over 200 million people around the world. The city hopes its investment will pay off.

By the end of last month, an enormous clock on Norrmalms Torg square was already counting down the hours, minutes and seconds until the competition.

Just under the countdown clock...