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Published more: 2014-12-19 10:30 | SR - SVERIGES RADIO

Battle for customers' allegiance as Starbucks expands in Sweden?

The CEO of Espresso House, John Nylén, at the company's headquarters (right), just footsteps away from Starbucks' new flagship store in Östermalm (left). Photo: Brett Ascarelli / Radio Sweden

Lyssna: "Well, it took a while"

Love it or hate it, a giant American coffee chain has slowly been dipping into the Swedish market for a few years now. The company just opened two flagship cafes in the heart of Stockholm this month, and another opening downtown is slated for spring. What does this mean for the competition and for coffee-drinkers?

The week the American coffee chain opens a flagship cafe in...