The pulling power of football.

Lyssna: Football and employment

Sweden's big football clubs will be used as pulling power when young people are matched with potential employers. Experiences from Malmö and Borås will be used in a national scheme together with the public employment service.

"Football has such a huge impact on many children and youth, so to co-operate with the football associations makes it possible for us to come on good speaking terms with young people, that we do not always have so easy to connect with," said Mikael Sjöberg, the general director of the Public Employment Service.

The three-year project, which...