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Published more: 2017-11-20 14:36 | SR - SVERIGES RADIO

Swedish student launches antidote to Black Friday excess

Henning Gillberg looks over Malmö's harbour from the offices of the Minc start-up accelerator.

Lyssna: White Monday

Shopping malls across Sweden are gearing up for the Black Friday retail bonanza at the end of this week. But one student at Malmö university is battling this American import with an alternative "White Monday", and he's seeing surprising success.

Henning Gilberg, 25, initially intended White Monday as marketing for his e-repair start-up Repamera, but he has managed to get Myrorna, Sweden's biggest chain of second-hand charity stores, to join him, as well as Sellpy and Hygglo, two the most successful start-ups in...